Hello there! My name is Kat and I love all things SEO & SEM. I work with clients to improve their website's SEO, promote their products or services with SEM, and grow their bottom line.
Services
Whether you're deciding how to promote your brand or re-doing your website to boost your online presence, I am here to help you make the most informed business decisions with data and analysis. I am a data-driven consultant, so you know your results will be data-driven too!
Everything I learn from your data is used to optimize your website and/or campaigns. This data-driven feedback loop is what can help grow your business and ultimately reach your goals.
Need to boost organic traffic or optimize your website for SEO? Want to advertise your business or new products on Google? I got you covered!
Services Offered:
Search Engine Optimization (SEO)
Keyword research, organic search website audits, organic search competitive landscape audits, SEO analysis, recommendations, and strategy for your website!
Search Engine Marketing (SEM or PPC/Pay-Per-Click)
Paid search campaigns run in Google Ads (formerly Google AdWords) to drive demand and leads to your website.
Every project is unique, so let's chat and make sure all of your needs are met with the niche work I do.
My consultations are always free.
SEO Experience
Over 10+ years of SEO experience in both agency and corporate enterprise environments. Hired and onboarded over a dozen SEO specialists, created and executed global SEO strategy for enterprise businesses.
SEM Experience
Over 10+ years managing $1M/year in ad spend across hundreds of accounts. Results include bringing in over $10M in revenue in 2023.
Certifications
Certifications are an indication that I know my stuff and will (hopefully) give you confidence that I am properly trained to work on your digital marketing projects.
Need help finding the right agency or consultant? Always ask if they are certified!
Below are my current digital marketing certifications from leaders in the paid and organic search industry.
Google Ads (AdWords) Certification
I have completed the courses and passed two exams (AdWords Fundamentals + One Advanced Exam) to earn my Google Ads (AdWords) certification. I am qualified to run, optimize, and report on paid Google Ads campaigns.
Google Analytics Certification
I have completed the courses and passed the exam to become Google Analytics certified. I am qualified to set-up, optimize, and report on any Google Analytics accounts.
SEMRush Certifications
I have completed the courses and passed the exams to become an SEMRush Digital Marketing Education & Certification professional. I am qualified to set-up, optimize, and report in the SEMRush software suite.
BrightEdge Certification
I have completed the courses and passed the exam to become a BrightEdge Certified Professional. I am qualified to set-up, monitor, and report on any features in the BrightEdge SEO & Content platform.
Testimonials
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“I’ve always put a premium on detail orientation in organic search among my team members and Katarina never failed to deliver.”
~Mike
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“Kat gains buy-in from cross-functional teams for global search strategy that incorporates everything from the customer journey to platform capabilities, and then measures success in both organic growth and paid search ROI.”
~Heather
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“Dedicated, efficient, strategic, and hard-working are qualities that Kat has in spades. Her up-to-the-minute knowledge of SEM and SEO bring tremendous value to any digital project she tackles.”
~Sarah